Homegrown brand Castlery to unveil new flagship store at Liat Towers
Native furniture company Castlery prepares to release a brand-new front runner outlet at Liat Towers in the third quarter. Amounting to 24,000 sq ft across 2 levels, it will likely be the business’s largest display room to period and will present an improved shop experience that complements Castlery’s online-to-offline shopping experience. Situated in the heart of Orchard Road, Liat Towers is additionally residence to global brand names like Hermes, a French deluxe style home and also Swiss deluxe watch maker Audemars Piguet.
“The government will identify and also partner a lot more firms like Castlery to establish the future generation of Singapore Global Enterprises as the upcoming engine of development for our economic condition,” adds Siow. As part of its international progress technique, the company likewise intends to hire 100 more personnel over the following year to fill supply chain, advertising and aesthetic selling positions.
“Castlery has actually developed a clear strategy to reach this desire while maintaining a strong Singapore base,” says Jeffrey Siow, handling supervisor as well as chief executive officer of EnterpriseSG. Presently, international orders represent over 80% of Castlery’s overall income.
“Being the very first neighborhood furniture pieces brand name to start in Liat Towers is a substantial as well as purposeful breakthrough for us. It is a physical symptom of our expansion aspirations and mirrors our undeviating dedication to keeping real to our beginnings, “says Castlery founder Declan Ee.
Since joining the Enterprise Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has actually seen a six-fold increase in earnings, starting shops in approximately 50 cities in the US and also growing operations in Australia.
What had actually begun as a four-man group in Ubi in 2013 has expanded as a digital brand name and a disruptor in the standard furniture pieces service industry. Castlery’s collection of furnishings today sits in 300,000 residences worldwide.
